Advisors shouldn’t talk to clients about aging, most don’t like it

What does it mean to get older? And what does retirement mean to Americans in 2023?

A new study on perceptions of aging and longevity reveals that the median age that is considered “old” today is 80, with 79% of over 50s saying that older adults are more active than the previous generation.

To reflect the majority opinion that today’s older people are more open-minded and curious than those who reached ‘old’ ahead of them, this new view of growing old extends to the language used too.

Respondents to the Harris Poll for Age Waves also found that it is better to talk about “longevity” to this generation who find the word more appealing than “aging.”

Over 50s are also not pleased with how they are portrayed in the media — as frail, grumpy, or incoherent — and other negative stereotypes of longevity.

Most (83%) U.S. adults 65 and over say it’s more important for them to feel useful than youthful in their retirement years.


Along with how pre-retirees see their lifestyle, their view of retirement is also different from previous generations.

While there may have been talk of rest and relaxation from past retirees, 66% of those in or approaching that stage of life today see retirement as a new chapter in life and 59% say they want to work in some form during retirement.

The poll also revealed some Just 22% of over 50s said that financial assets and/or real estate are the most important things to pass on to the next generation compared to 65% who think values and life lessons are most important.

Learn more about reprints and licensing for this article.

Leave a Reply

Your email address will not be published. Required fields are marked *